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Digital Marketing Strategy: Craft and execute integrated digital marketing plans aligning with business objectives across channels (SEO, PPC, social media, email). Web Development Integration: Leverage web development skills to influence site architecture, UX/UI for marketing optimization, collaborate on landing pages, and microsites for campaigns. Content & SEO: Develop SEO-driven content strategies, optimize on-page elements, drive organic growth. Paid Media: Manage PPC (Google Ads, social ads), optimize spend for ROI, test ad creatives. Analytics & Insights: Utilize tools (Google Analytics, Tag Manager) for performance tracking, interpret data for actionable marketing insights. Social Media: Develop engaging social strategies amplifying brand voice across platforms. Email Marketing: Design, execute campaigns with segmentation, personalization for impact. Conversion Optimization: Drive CRO efforts by collaborating with web teams for improved site conversions. Technical Skills Application: Apply HTML, CSS, and JavaScript knowledge for marketing tech tasks, tag implementations, and landing page tweaks. Collaboration: Work with design, content, and development teams for cohesive digital experiences. Trend Awareness: Stay updated on digital trends, algorithm shifts (Google, social platforms).